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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lions-tales.com/contact-me daily 0.75 2026-02-24 https://www.lions-tales.com/home-1 daily 0.75 2021-10-21 https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579314120107-PTOHU225PZ07AAYAVBOK/Yakima-41.jpg Home - Thank You For Stopping By! I'm a young entrepreneur that gave up 15 years of firefighting ( 9 of which, I spent serving our country in the United States Air Force), to follow my passion for fishing. I am here to share my love, enthusiasm, and knowledge of fishing (especially fly fishing), Traveling, business ventures, Family, and family, as well as my efforts to make a positive impact by giving back to my community and helping others. A couple of years ago, I decided to forego my opportunity for an early retirement from the military and traded in, what i felt to be, my monotonous 9-5 to live a life that is driven by my passion of fishing and I haven’t looked back since! https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579321814367-N0HLOFYBTXYJHE5YHJ58/Lionel+James+Fishing Home https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579321839836-MG1HYQTP4XQPK242AY7X/Lionel+James+Fishing Home https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579321898760-KRFQ2M1ALLBL0LN8WVL0/Lionel+James Home https://www.lions-tales.com/meet-lionel daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579481529887-D5KIPCD1UWXRXH5MNJOM/IMG_2918.jpg Meet Lionel James https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579481524534-UR25J5D58MA2Q4JFEJS4/IMG_2917.jpg Meet Lionel James https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579481518412-YTRMW6A8M3Y4Q7SZ69K4/IMG_2914.jpg Meet Lionel James https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579909814477-LJ0MDDRUUJ2B8A6IM1U6/84347373_179268086491047_5845797639177633792_n.jpg Meet Lionel James https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579910321379-6865LM5P1CKP9R7PRZDT/82943006_2344229099163857_5782294889848897536_n.jpg Meet Lionel James https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/53186a1e-d304-4c19-a911-beb764b0d4be/IMG_5735.JPG Meet Lionel James - My Life in Bullet points… Born in Angeles City, Philippines Moved To Melbourne, FL at age 2 Parents Separated at age 5 Moved to Destin, Florida at age 8 Moved to Anchorage, Alaska at age 11 Graduated high school went on to college Played College Football Joined the United States Air Force Became a Fire fighter Moved to Santa Barbara, California Moved to South Korea Moved back to Destin, Florida Became a Professional Fighter Got out of the military, worked as a FF civilian Started my own business QUIT MY JOB!!! My life has been an incredible journey of exploration, growth, and adaptation. From a young age, I embraced the nomadic lifestyle, constantly moving from one place to another due to my father's service in the Air Forces. These experiences, combined with the loving presence of my little sister and my father's unwavering dedication, have shaped the person I am today. Amidst the challenges and rapid adjustments, I discovered my true passions: the love for the camera, the art of storytelling, and the transformative power of branding. Today, I am delighted to offer you the Personal Brand Amplifier Subscription, a unique opportunity to align your personal or business brand with your authentic self. Drawing from my extensive experience working with renowned names in the outdoor world such as Under Armour, Seaguar Fishing Line, and Yolo Bikes, I have honed my skills in both directing and producing captivating content. Additionally, I have been instrumental in building individual fishing charters, empowering them to carve their own path to success. I invite you to embark on this transformative journey with me. Let's harness the power of your personal brand, tapping into your authenticity and passion. Through the Personal Brand Amplifier Subscription, together we will create a brand presence that leaves a lasting impression and empowers you to make a difference. Welcome to a new chapter of your brand's success https://www.lions-tales.com/current-commerce daily 0.75 2020-01-23 https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579464794512-N4UPUDI8J9438XY2U8YX/IMG_9129+2.jpg My Businesses https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579484919016-IOATWBBO1TAH9ZP53J0E/IMG_4944+2.jpg My Businesses https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579464969094-R5M6HV9ZBBGKO35C4STM/Yakima-55.JPG My Businesses https://www.lions-tales.com/team-1 daily 0.75 2020-01-24 https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579901227672-GS3W57V1WEJ74XQU2FBC/Todoindestin.jpg Partners - To Do in Destin To Do in Destin is a resource connecting locals and visitors to all things, events, restaurants, and activities in Destin, Florida. Plan your vacation through To Do in Destin. https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579900113424-FSGWKEPCQOT6GJP7QU1M/FlyGyde_n.jpg Partners - Fly Gyde FlyGyde.com is your source for all things fly fishing in Washington State. They Specialize in fishing the Olympic National Park and its surrounding rivers as well as hosting trips to other locations, Domestic and Abroad. https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579902132037-2LWVS2ZY59YTK6U1P5JY/LionsTaleAdventuresShipschandler.jpg Partners - The ShipsChandler Local and family owned since 1983. The Ships Chandler is the Emerald Coast’s leader in high performance sports fishing boats, sales, service, fishing tackle, Customizion & outfitting. https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579898946925-4SCHT8CYB4NML3Z4USV8/Lioneljaemsnativeeyewear.png Partners - Native EyeWear This is not about a lifestyle. This is simply who we are. This is not about reconnecting to nature. This is about having never left in the first place. This is not about fitness. This is about fully owning your human body. This is not about the environment. This is about protecting your reason to live https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579897065254-3LJ07HN2TF605Q9FJGN1/Unknown.png Partners - Yakima Truck Racks Our story is more of a journey, because we’ve never been good at sitting still. After all, we don’t have wild sides; we have wild souls. For nearly four decades, our trusted solutions have transformed the way people travel. We’re leaders in our category, packing heritage, safety, design sensibility, and street smarts into every product. Based in the Pacific Northwest, we’ve got the great outdoors at our doorstep. From valleys and peaks to banks and backlands, the grounds we roam makes us feel at home. Together with our network of respected retailers, we give everyone the freedom to wander, the right to be unruly, and the confidence to go more rogue https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579899055526-3FSRH1OQ51IPIODROXWW/LioneljamesCCA.jpg Partners - Coastal Conservation Association (CCA) ccaflorida.org mission is Ensuring the health and conservation of our marine resources and anglers’ access to them. We work to protect not only the health, habitat and sustainability of our marine resources, but also the interests of recreational anglers and their access to the resources they cherish. With a growing, well-informed, active membership, CCA continues the mission launched by those 14 visionary anglers so many years ago.. https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1579897045314-Q9CM40D3LE7OL5UX9SJE/fly-fishers-international-logo-stacked.jpg Partners - Fly Fishers International flyfishersinternational.org Fly Fishers International (FFI) has been an organized voice for fly fishers around the world since 1964. We represent all aspects of fly fishing –from the art of fly tying and casting, to protection of the natural systems that support healthy fisheries and their habitats so essential to our sport. Today, our mission is to ensure the legacy of fly fishing for all fish in all waters continues by focusing on conservation, education and a sense of community. https://www.lions-tales.com/home daily 1.0 2026-02-05 https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1634603795666-LJDL9P6RKBDRT6VGKX3W/IMG_4408.jpg Home https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/f82350c8-c9e6-45ac-981e-348505ff1e7b/IMG_5726.JPG Home https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/5ec766b1-ad91-4c71-a79a-7742cdd7397f/IMG_5746.JPG https://www.lions-tales.com/lions-tales-tv daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1634785566389-Y1U72ROLTYEN1GH6VQHF/Moonshine.jpg Lion's Tales TV https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1634785615357-JBG2YOY07G811T7UTC76/IMG_4408.jpg Lion's Tales TV https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1634785773115-N5378I8OCASVAVPC0AGH/UA.jpg Lion's Tales TV https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1634785900468-W4H3KH7LMWMZC8JZZ4AP/XtraTuf.jpg Lion's Tales TV https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1634865338164-EA2F88AY4WL9LJ2SDCVF/IMG_4655.jpg Lion's Tales TV https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/1634869334866-WK1JCLPP4D0GILG2FT7P/Seaguar2.jpg Lion's Tales TV https://images.squarespace-cdn.com/content/v1/5e1fe72acf9b0e6eca8a0266/92288f8d-6b44-4ef0-9dbc-ef27e1d52532/image-asset.jpeg Lion's Tales TV - Make it stand out Whatever it is, the way you tell your story online can make all the difference.